Judged competition
The competition to find a new Voice of the Checkout for Tesco went viral on TikTok and attracted thousands of participants.
The competition to find a new Voice of the Checkout for Tesco went viral on TikTok and attracted thousands of participants. There were also entries from the corporate accounts of other supermarkets, including Aldi, Asda, Co-op, Lidl and Morrisons, brands and organisations like CandyCrush and the British Transport Police – and even retired TV presenter Michael Barrymore.
To mark its launch on the social media platform TikTok, Prizeology helped Tesco and its agency create and run a competition to find a new checkout voice for Tesco’s self-scan checkouts. The promotion employed TikTok’s duet feature, which enables two videos to play side by side at the same time, in a split screen.
Entering the competition was structured as an audition to be the new Tesco checkout voice and entrants were asked by a ‘talking till’ to respond to a series of questions, including ‘How would you say, “Clubcard accepted.”’
Prizeology advised Tesco and its agency on the concept and mechanic, wrote the Ts&Cs and developed the judging criteria. All the entries were extracted from TikTok by Prizeology, which also put together a judging panel and managed the remote judging. Despite the extremely high volume of entries, Prizeology’s robust criteria ensured entries were judged consistently.
The hashtag #tescovoiceofcheckout achieved more than 46.1 million views.
As a generous seasonal gift to shoppers, Tesco invited its Clubcard members to enter a draw to win their Christmas shop.
We were approached by Boots & Fenty, the cosmetics brand owned by the singer Rihanna, to produce and run a competition to find the face of Fenty.
The Absolut Creative Competition challenged amateur artists across the globe to create an original work of art inside the iconic Absolut bottle shape. This was an international art competition that ran in 19 countries.
