At Prizeology we ensure your promotional marketing complies with the CAP Code, which regulates promotional activity in the UK, and all other relevant UK legislation, including the rules on data protection. And if your campaign is international, we make sure it complies with country-specific regulations too.
When we draw up terms and conditions for prize promotions, we use our extensive experience as a top prize promotions agency to cover all the essential points. We also make sure the terms and conditions are easy to understand and reflect your brand, because even terms and conditions can play a role in a brand activation campaign.
Best practice is simply what we do. It underpins every piece of our work, from an on-pack prize draw to a text to win shopper marketing campaign, so you can absolutely be assured – beyond all reasonable doubt – that your promotion is legal and compliant.
In January 2021 QVC ran an instant win prize promotion with Prizeology. Launched when there was no other ongoing promotional activity, so that the client could measure impact easily, there were 1000 prizes.
250,000+
entries
38%
engagement rate
1,000
prizes
