Whitepapers

Published April 2018

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Under the Influence: UK Consumer Attitudes to Social Media Influencer Marketing

Can UK consumers tell when they’re being influenced? Do they mind being marketed to? And are they bothered whether influencers disclose or not?

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2 whitepapers

Whitepaper 2018

Scam Savvy: How Not To Fall For A Prize Draw Sc…

Scam Savvy: How Not To Fall For A Prize Draw Scam

Prizeology is a prize promotions company and we run genuine prize draws, but we know there are a lot of scammers out there and we know how devastating falling for a prize draw can be. When we did some research into the UK public’s experience of prize draw scams, we discovered that the younger you are, the more likely you are to fall for a scam, so we produced Scam Savvy, a short guide on how to avoid prize draw scams.

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Whitepaper 2018

Not So Savvy: Young People At Risk From Prize D…

Not So Savvy: Young People At Risk From Prize Draw Scams

The archetypal scam victim is an elderly person living alone, so when we commissioned some research into the UK public’s knowledge and experience of prize draw scams, we assumed it would confirm that the older you are, the more likely you are to be scammed.