The archetypal scam victim is an elderly person living alone, so when we commissioned some research into the UK public’s knowledge and experience of prize draw scams, we assumed it would confirm that the older you are, the more likely you are to be scammed.
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In fact, the opposite is true. The research, carried out with over 2000 people, actually found that young people are most vulnerable to prize draw scams. We’ve got some thoughts on why this might be, but it’s a shocker, isn’t it!
So why were we interested in prize draw scams at all? Because Prizeology is a prize promotions company. We run regulatory and legally compliant prize draws and, to be frank, prize draw scams damage our business and our industry. Obviously, we don’t want people to get scammed either, because it can be deeply distressing and you can lose a lot of money.
If you’d like a copy of the full report, you can get your download here. Prizeology has also produced a short guide to avoiding getting scammed by dodgy prize draws. You – or a young person you know – might find it useful.
Can UK consumers tell when they’re being influenced? Do they mind being marketed to? And are they bothered whether influencers disclose or not?
Prizeology is a prize promotions company and we run genuine prize draws, but we know there are a lot of scammers out there and we know how devastating falling for a prize draw can be. When we did some research into the UK public’s experience of prize draw scams, we discovered that the younger you are, the more likely you are to fall for a scam, so we produced Scam Savvy, a short guide on how to avoid prize draw scams.
