Can a promotion be challenged or reported to the ASA? If a member of the public or a company believes a promotion is unfair or has not been conducted properly they can report it to the Advertising…
Read full article: Can a promotion be challenged or reported to the ASA?
Prize promotions support customer retention by creating positive associations for your brand and building trust with your customer base. They are highly…
The CAP Code is a set of rules that governs all non-broadcast advertising in the UK. It covers print ads, online ads and all forms of direct marketing,…
What is the ASA and what role does it play in prize promotions? The ASA – or Advertising Standards Authority – is the independent body that regulates all forms…
Yes, you can run a competition around the World Cup, but you need to be careful not to fall foul of FIFA’s strict rules on sponsorship. Instead, you have to…
Prize promotions should be central to the sales strategy of any business, because they are extremely effective, often inexpensive in comparison to other types…
Data protection is not only applicable to big companies and brands – anyone storing data and processing data must also abide by GDPR. So, if you’re running a…
