Research and Insights
Influencer Marketing and the Transparency Challenge
Influencer marketing is on the increase as evidenced by both my Instagram feed and several reports that suggest as much as 40% of traditional marketing budgets…
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Insights
Scam busting
Fake Facebook Raffles on the Rise
The BBC Victoria Derbyshire show investigated the rise of fake Facebook raffles, with some people losing hundreds of pounds in promotions that do not exist.…
Research and Insights
Gambling Commission Voices Concern Over UK Property Raffles
A new trend has emerged, where homeowners are raffling their properties instead of selling via more traditional methods. Some have exhausted options to reach…