Inspiration and Advice
10 Marketing Goals a Prize Promotion Can Achieve
A prize promotion is a mighty mechanic. No brand is too big, and no business is too small to run a competition or prize draw. Read on to see what you could…
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Inspiration and Advice
How to run a pet prize promotion
It’s no secret that we’re dog mad at Prizeology. Pet parties, pampered pooches, we are those bonkers hound owners that you read about in THE POKE and think…
Scam busting
Why scammers can’t spell
You’re familiar with the Nigerian scam, aren’t you? You get an email – in days gone by it was a letter – which explains that the sender has a large sum of…
Inspiration and Advice
How to run an Easter prize promotion
Easter is a good time to run a prize promotion. It’s associated with eggs, chicks, bunnies, chocolate, a which are rich themes for promotions
Research and Insights
Prize promotions cheats
Cheating. It means acting dishonestly in order to gain an advantage. To avoid any doubt, an advantage in the context of prize promotions is a prize – a restaurant or retailer voucher, a gaming console, a year’s…
Inspiration and Advice
Prize draw FAQs: Everything you need to know about prize promotions
Prize draws are a specialist segment of promotional marketing, shopper marketing and brand activation. Even for those who’ve been in the prize promotions industry for decades they can be something of a mystery (yes,…