Prize promotions are a vital aspect of shopper marketing strategies for some of the biggest brands in the world. It’s no secret that if you get a customer excited or put them in a positive mood, they’ll choose your…
It’s no secret that the key to a successful brand activation campaign is creating a shareable experience. The dream scenario? Customers share their experience…
How to promote ‘less healthy food’ (LHF products) in 2026: On 5 January the Government banned unhealthy food – at least from our screens – which has…
I’d be lying if I said people are always asking me how to choose the best prize promotion agency. They aren’t. However, it is a question that I’m asked every…
When you enter a prize draw or competition, do you read the small print? I do. Of course, I’m naturally competitive and always keen to see whether someone else…
Women’s World Cup promotions This year is World Cup year. However, I’m aware that there are World Cups in many sports so, to clarify, it’s a football World Cup…
