Prize draw
Tesco
Win Your Christmas Shop
As a generous seasonal gift to shoppers, Tesco invited its Clubcard members to enter a draw to win their Christmas shop.
Result
Tesco gave away £1 million
Our case studies
Here is some of the work we have done for our happy clients.
Judged competition
Boots & Fenty Beauty
Find the new Faces of Fenty
We were approached by Boots & Fenty, the cosmetics brand owned by the singer Rihanna, to produce and run a competition to find the face of Fenty.
Judged competition
Tesco
TikTok Voice of the Till
The competition to find a new Voice of the Checkout for Tesco went viral on TikTok and attracted thousands of participants.
Result
46.1 million hashtag views
Judged competition
Absolut
The Absolut Creative Competition
The Absolut Creative Competition challenged amateur artists across the globe to create an original work of art inside the iconic Absolut bottle shape. This was an international art competition that ran in 19 countries.
Result
9,000 entries from 19 countries
Prize draw
Tesco
Tesco #CrackingEaster egg hunt
It was an Easter egg hunt with a difference. Tesco hid hundreds of egg shapes inside the letter O of its logo. These special logos were concealed on store fronts, on the side of vans, inside emails, in newspaper promotions and in TV ads.
Result
100 people won £1,000
Instant win
Kingsmill
Win £10k – Loaf’s Good
Kingsmill customers could enter a magic moments prize promotion offering a range of cash prizes. All they had to do was collect a special code from the ‘best before’ tag on their loaf of bread.
Result
850 cash prizes
Prize security
Symington’s
Mugfuls of Joy
Symington’s Mugfuls of Joy cash giveaway required real £5, £10, £20 and £50 banknotes, to a total value of £50,000, to be inserted into promotional packs of Mug Shot.
Result
A £50,000 cash giveaway
Instant win
QVC Germany
QVC Germany 25th Birthday
Prizeology was asked to undertake a campaign for the German division of QVC, which was celebrating its 25th anniversary in August 2021.
Instant win
QVC
QVC instant win
In January 2021 QVC ran an instant win prize promotion with Prizeology. Launched when there was no other ongoing promotional activity, so that the client could measure impact easily, there were 1000 prizes.
Result
250,000+ entries