Research and Insights
Can a promotion be challenged or reported to the ASA?
Can a promotion be challenged or reported to the ASA? If a member of the public or a company believes a promotion is unfair or has not been conducted properly…
From our blog
Insights
Research and Insights
How do prize promotions support customer retention?
Prize promotions support customer retention by creating positive associations for your brand and building trust with your customer base. They are highly…
Research and Insights
What is the CAP Code and how does it apply to prize promotions?
The CAP Code is a set of rules that governs all non-broadcast advertising in the UK. It covers print ads, online ads and all forms of direct marketing,…
Research and Insights
Can I run a competition around the World Cup?
Yes, you can run a competition around the World Cup, but you need to be careful not to fall foul of FIFA’s strict rules on sponsorship. Instead, you have to…
Research and Insights
How do prize promotions drive sales?
Prize promotions should be central to the sales strategy of any business, because they are extremely effective, often inexpensive in comparison to other types…
Research and Insights
Prize promotions cheats
Cheating. It means acting dishonestly in order to gain an advantage. To avoid any doubt, an advantage in the context of prize promotions is a prize – a restaurant or retailer voucher, a gaming console, a year’s…