Research and Insights
Why competitions need terms and conditions
Twitter messages can now be 280 characters long and that’s good news for promoters. If you want to know why, see this post. But if you still can’t fit abridged…
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Insights
Scam busting
Starbucks Facebook gift card scam leaves a bitter taste
I’ve just come across a free $50 Starbucks gift card offer on Facebook. Have you seen it? Has a friend shared it? Or maybe you’ve thanked Starbucks for their…
Research and Insights
How to run a Facebook competition
A Facebook competition or prize draw can be an inexpensive way to engage customers and build awareness. You can run one yourself with relatively little effort,…
Research and Insights
5 times the wrong winner was announced
Winner verification is a key aspect of successful promotions and competitions, but it’s often overlooked. Failing on the winner verification front can do…
Research and Insights
Who wins matters
In the summer, a Hampshire car dealership called Hendy ran a prize draw to win a Ford Fiesta. Four people subsequently complained to the ASA on the grounds…
Research and Insights
5 times the ASA ruled against influencers
Influencer marketing is on the increase. Marketers are spending more money on this than ever before. If an influencer is paid to promote a product on social…