Under the Influence: UK Consumer Attitudes to Social Media Influencer Marketing
Can UK consumers tell when they’re being influenced? Do they mind being marketed to? And are they bothered whether influencers disclose or not?
Prizeology is a prize promotions company and we run genuine prize draws, but we know there are a lot of scammers out there and we know how devastating falling for a prize draw can be. When we did some research into the UK public’s experience of prize draw scams, we discovered that the younger you are, the more likely you are to fall for a scam, so we produced Scam Savvy, a short guide on how to avoid prize draw scams.
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Obviously, we think young people will find this guide useful, and if you work with young people you might want to direct them towards it, but it really is true that anyone can fall for a prize draw scam, so however young or old you are, we hope you’ll find Scam Savvy helpful. To download a copy, simply fill in your details.
Can UK consumers tell when they’re being influenced? Do they mind being marketed to? And are they bothered whether influencers disclose or not?
The archetypal scam victim is an elderly person living alone, so when we commissioned some research into the UK public’s knowledge and experience of prize draw scams, we assumed it would confirm that the older you are, the more likely you are to be scammed.