Scam busting
Scam alert: Cadbury chocolate hamper
Anyone out there who likes chocolate? Thought so. Anyone out there out who would like to win a hamper stuffed full of slabs of Dairy Milk, piles of Chocolate…
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Inspiration and Advice
Running a prize promotion on Facebook
It’s been a while since I’ve talked about how to running a prize promotion on Facebook but it’s a topic worth revisiting, partly because the rules are updated…
Inspiration and Advice
On-Pack prize promotion: Win with Kingsmill
I like a piece of toast and marmalade in the morning. Sometimes I have a sandwich, usually hummus and carrot, for lunch. And when it comes to comfort eating,…
Research and Insights
Prize promotions cheats
Cheating. It means acting dishonestly in order to gain an advantage. To avoid any doubt, an advantage in the context of prize promotions is a prize – a…
Inspiration and Advice
Asda’s instant win prize promotion gets stuck on repeat
Last week, ASDA launched an online ‘spin the wheel’ instant win prize promotion campaign. The copy stated, ‘If the text “£100 win” appears at the top of the…
Inspiration and Advice
Bewitching Halloween prize promotions
Bewitching Halloween prize promotions Strangely enough, whenever I leave the house I see people wearing masks, so perhaps the build-up has started early this…