Research and Insights
When Santa didn’t deliver
Let me take you back to last Christmas, December 2018, when the following radio ad was broadcast: “Dear Santa, I’ve been terribly good, so for Christmas I’d…
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Insights
Research and Insights
ASA sees red and rules against Marnie Simpson
The latest complaint concerned whether Marnie had encouraged ‘an unsafe practice’, because under UK and European law colour contact lenses could only be supplied by an optician, which wasn’t mentioned in her posts.…
Inspiration and Advice
Compliance and complaints
This is very much a touch-wood scenario, and I’ve got my fingers and toes crossed that I’m not tempting fate in this post, but a promotion Prizeology has been…
Inspiration and Advice
Mind your gender stereotypes
We need to talk about gender stereotypes. The European Institute for Gender Equality defines them as “Preconceived ideas whereby females and males are…
Inspiration and Advice
A right royal reason for a promotion
It could be any day now I’m reliably informed by the Daily Express. In fact, I’ve read speculation that the happy event has already taken place and is yet to…
Inspiration and Advice
Pinterest Prize Promotions
I must confess I’m not much of a Pinner. Twitter and Instagram rather than Pinterest tend to be my social media of choice, but although Pinterest may seem…