Inspiration and Advice
How to pick an Oscar-winner
The 2019 Oscars are almost upon us and if you’re a member of the Academy of Motion Picture Arts and Sciences, henceforth known as the Academy, you can take…
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Inspiration and Advice
Is there a time-limit on prize claims?
Last autumn the entertainment retailer Zavvi ran an online prize draw to win a trip to Disneyland Paris. It was a great prize and to enter all you had to do…
Inspiration and Advice
How to run a cracking Easter promotion
I always say you can use pretty much any date in the calendar as the starting point for a prize promotion, but I do like Easter – and not just because I like…
News
Influence Online: Why compliance is the key to professionalising influencer marketing
Following from the Competition and Markets Authority’s announcement regarding 16 high-profile influencers’ ‘formal commitment’ to disclose their paid…
Scam busting
YouTube celebrity giveaway scam
When I warn loyal readers of this blog about specific scams they tend to be on Facebook or sometimes WhatsApp, but this time I’m going to tell you about a…
Inspiration and Advice
Fyre Festival influencers face subpoenas
I can’t say I’m a big fan of festivals. I like my home comforts too much, but even I might have been tempted by the Fyre Festival. As you no doubt know, this…