Research and Insights
Promotional compliance: ASA ruling against Bier Nuts
Promotional Compliance is at the heart of all Prizeology projects – not only is it crucial to the success of any promotion, protecting entrants and the…
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Insights
Inspiration and Advice
My favourite US prize promotions
If there’s something Americans do right, it’s promotional giveaways (and reality TV). Like in many other country’s prize promotions are a huge marketing tool…
Inspiration and Advice
New Prizeology prize promotion for Costa at Home
To celebrate its sponsorship of the Olympic Games Tokyo 2020, Costa at Home prize promotion launched on 30th June and will run until the 15th August. For the…
Inspiration and Advice
What I’ve learnt about prize promotions
As my third year at Prizeology draws to a close, I decided to reflect on what I’ve learnt working in prize promotions. I started working here fresh out of…
Research and Insights
ASA names and shames influencers who don’t disclose
The Advertising Standards Authority (ASA) has just launched a dedicated web page where it is naming and shaming influencers who have persistently failed to…
Inspiration and Advice
Why a prize promotion is the best brand activation campaign
Here at Prizeology, we talk a lot about how you can run prize promotions, so I think it’s about time we cover why you should, and how prize promotions can…