From our blog

Insights

Photo of a Christmas tree loading for Christmas 2019
Inspiration and Advice

Christmas prize promotions

Sarah Burns (Founder and Chief Prizeologist) • • 6 min read

To be honest, if you don’t love Christmas and aren’t comfortable in reindeer deeley boppers you probably won’t want to come and work for Prizeology. Christmas…

It’s Fraud Week
Scam busting

How to avoid prize draw scams

Sarah Burns (Founder and Chief Prizeologist) • • 3 min read

It’s Fraud Week. That may not engender quite the same excitement as, I don’t know, Finals Week at Wimbledon or Movie Week on Strictly, but it’s still a big…

This is a sign that says Black Friday because this post is about Black Friday prize promotions
Inspiration and Advice

How to run a Black Friday prize promotion

Sarah Burns (Founder and Chief Prizeologist) • • 5 min read

Halloween flew past scarily quickly, Divali has briefly lit up the sky, Guy Fawkes Night has been and gone with a bang, and if you listen carefully the…

This is a photo of a Chow Chow dog.
Research and Insights

Prize promotions – why you need to deliver

Sarah Burns (Founder and Chief Prizeologist) • • 3 min read

A man called Peter Wilson was recently the subject of an ASA ruling. Back in March this year he ran a promotion on Instagram. It was a giveaway and the prize…

This is a calculation for the value of a house
Research and Insights

ASA ruling: Raffle House prize promotion

Sophie Robertson • • 5 min read

his is the story of an email, a website and a sponsored Facebook post describing two promotions that offered the chance to win a new home. If you’re quick on the uptake (and have read the title) you’ll have worked…

Research and Insights

Affiliate links – a question of responsibility

Sarah Burns (Founder and Chief Prizeologist) • • 6 min read

So here’s another recent ruling from the ASA and this time the complaint was related to a blog by an influencer called the Londoner about a holiday she, her…

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