Inspiration and Advice
(Trick or) treat your customers to a Halloween promotion
What are you going as? I prefer not to repeat myself, but at my age there aren’t many original options, so I may have to fall back an outfit I’ve worn before.…
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Insights
Scam busting
Have you won the Facebook lottery?
Facebook may not pay as much tax in the UK as some think it should do. It may have allowed Cambridge Analytica to access the data of millions of its users…
Inspiration and Advice
The paid-for prize draw trend
The ASA recently upheld a complaint against a company running a paid-for prize draw, and I’ll come on to the specifics of that, but I was particularly…
Inspiration and Advice
Advertising the climate emergency
Last Friday an estimated four million people worldwide took to the streets to draw attention to the climate emergency and demand action to save the planet.…
Research and Insights
Are influencers really creators?
The other day I read a good piece in Vice by Lauren O’Neill, a staff writer specialising in millennials and the internet. It was a report about BorderlessLive,…
Scam busting
Talking about prize draw scams
As you may know, I’m passionate about preventing scams of any kind, but particularly prize promotions scams, and for the last couple of years I’ve been a…