Research and Insights
Property raffle breaks house rules
I’ve written about property raffles before and they still seem very popular. I guess for promoters it’s one way of flipping bricks and mortar into a fat profit…
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Insights
Inspiration and Advice
DON’T BE GREEN ABOUT BLACK FRIDAY PRIZE PROMOTIONS
Who doesn’t like a bargain? I certainly do and shoppers will be snapping up cheap pre-Christmas deals left, right and centre come Black Friday, which this year…
Research and Insights
Five stars for unfairness
So this post is on an ASA ruling from a couple of weeks ago, which I’ve been meaning to blog about. It concerns a Facebook prize draw run by a digital…
Inspiration and Advice
7 scary prize promotions mistakes
Yes, Christmas is coming and at Prizeology HQ the Christmas promotions planning is already well underway. First, though, it’s Halloween, which I also embrace…
Research and Insights
Brand ambassadors don’t necessarily have #Ad immunity
Are you sitting comfortably? Good, because today I’m going to tell you a story about unfortunate influencer and reality TV star Olivia Buckland. You might…
Inspiration and Advice
Christmas prize fulfilment
In previous posts I’ve talked about planning Christmas promotions, sourcing seasonal prizes and making sure your promotion complies with the CAP Code and other…