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Insights

Adidas WhatsApp scam
Scam busting

This Whatsapp Adidas giveaway doesn’t have a leg to stand on

Sarah Burns (Founder and Chief Prizeologist) • • 4 min read

If I make it to 93 – and my grandmother turns 97 this year, so you never know, maybe I will – I shall definitely celebrate, but I’m not a multinational sports…

Influencer marketing disclosure
Research and Insights

Influencer marketing research – what consumers really think

Sarah Burns (Founder and Chief Prizeologist) • • 4 min read

As you know, at Prizeology we work with brands and influencers to ensure they get the disclosures right – it’s part of our focus on compliance – but I was…

Changes to Instagram
Inspiration and Advice

Top Instagram updates

Sarah Burns (Founder and Chief Prizeologist) • • 5 min read

We need to talk about Instagram. It’s changed – and for the better if you’re a brand or, as I am, a prize promotions specialist. At the moment it also appears…

Fraud word on colorful dices
Scam busting

Why I’ve joined the Fraud Women’s Network

Sarah Burns (Founder and Chief Prizeologist) • • 3 min read

This post is a slight departure for me, but I wanted to draw your attention to an organisation I’m a member of called the Fraud Women’s Network. No doubt you…

Inspiration and Advice

How to run an ethical prize promotion

Sarah Burns (Founder and Chief Prizeologist) • • 4 min read

I recently posted about the holiday prizes people want to win in 2018 and that brought to the front of my mind an issue that I’ve been thinking about for a…

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