Insights

Read the label – but it may not tell you much

Labels. I like labels. They’re useful. As you may or may not know, I’m not averse to a spot of clothes shopping and a label on a garment, telling you what size…

Taking the detective work out of influencer marketing

As it signalled it would earlier this year, the ASA has launched a consultation on influencer marketing and consumers’ ability to recognise when influencers…

How to disclose – the basics of working with influencers

I’m not going to apologise for talking again about the outcomes of Prizeology’s recent research into influencer marketing. The research produced some…

The power of Pinterest promotions – and a note on influencer transparency

I have to admit I’m not much of a pinner. I don’t know why. Maybe I’m an impulse-buyer who’s better suited to Insta shopping, not someone who carefully pins…

Influencer marketing research makes headline news

Our research UNDER THE INFLUENCE: UK Consumer Attitudes to Social Media Influencer Marketing made headlines last week with The Drum, Campaign, PR Week,…

What people really think about influencer marketing