Scam busting
Suckers’ lists – what to do if you’re on one
There are all sorts of lists I wouldn’t mind my name turning up on. Top prize promotion agencies? Naturally I like to think Prizeology is already on that.…
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Insights
Scam busting
Suckers’ lists – not the kind of lists you want to be on
Regular readers will know I’m not usually one to blow my own trumpet (OK, I may toot a borrowed cornet occasionally), but the other day I was quoted in the…
Inspiration and Advice
Why influencers should disclose their affiliations
We’ve all got to earn a living, right? I certainly have and I understand that social media influencers need to keep the wolf from the door, too. If you’re an…
Inspiration and Advice
Prize draws – when a closing date is a closing date
As I’ve highlighted before, property raffles are becoming increasingly popular. The chance to win a house is obviously attractive for punters, but for…
Scam busting
Be one in a million and take a stand against scams
I can’t get Take That’s ‘A Million Love Songs Later’ out of my head. That’s because I’ve been thinking about the new One Million Friends Against Scams…
Inspiration and Advice
Are on pack promotions passed their shelf life?
Becky Munday, CEO of Mando and Past Chair of the IPM shares her thoughts. Every year there is fresh marketing developments which disrupt the way we think and…