Inspiration and Advice
Ant and Dec sofa scrutiny
Are you sitting comfortably? Then I’ll begin, but I’m afraid there’s no way to cushion the blow. Obviously I’m aware that Ant and Dec – particularly Ant – have…
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Inspiration and Advice
Chasing unicorns and Ts&Cs
It started with a poster, which could be seen in three locations and which asked people if they wanted free clothes. If they did – and who wouldn’t? – they had…
Inspiration and Advice
ASA ruling – why Nike should have gone that extra mile
Did you hear about Nike and the ASA? No? Perhaps you don’t follow the ASA’s rulings quite as avidly as I do, so let me tell you about it, because it was a very…
Inspiration and Advice
GDPR and winners’ lists
Has every company you’ve ever bought from been in touch recently about updating your communications preferences? Have social media platforms been pressing you…
Inspiration and Advice
Winner verification – a cautionary tale about anteaters
Did you hear the one about the photo of the anteater that won a prize? No? Well, it was a fake. It certainly looks that way anyway, although it seems the…
News
Talking influencer marketing best practice with Vitreous World and the PRCA
I had a stimulating and really enjoyable evening out last week, as a guest of the Research Best Practice Committee of the Public Relations and Communications…