Research and Insights
Prize promotions – public knowledge and understanding
Let me ask you a question. Who do you trust most? Your family and your friends, of course, and it’s the same when it comes to entering a prize promotion.…
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Inspiration and Advice
Another influencer breaches the CAP Code
The ASA ruled against an influencer recently. That isn’t really anything new. Some influencers continue to flout the CAP Code, members of the public continue…
Research and Insights
Prize promotions – response rates for different context
As you may or may not remember, I’ve been updating you on some of the additional findings of the research that was carried out for Prizeology earlier this…
Research and Insights
Prize promotions – do people read terms… and more!
Earlier in the year Prizeology commissioned some research into the public’s attitudes towards a range of topics in which I have a professional interest,…
Inspiration and Advice
Goldfish bowls, identity theft and data protection
You might win the latest bit of kit. Or dinner for two. Perhaps a weekend break or even a big holiday. Have you ever been to a show and dropped your business…
Research and Insights
Not so savvy: young people at risk from prize draw scams
We all know who the archetypal scam victim is, don’t we? That’s right. It’s an elderly person living alone – or is it? The National Trading Standards Scams…