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Influence – FOR SWITCHED-ON PUBLIC RELATIONS PROFESSIONALS
Regulating influencer marketing – what next? If this is an area that interests you the article is probably worth reading in full, but in this opinion piece…
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Decode Magazine
Decode Magazine looks critically at how technology is affecting individuals and society, and when Prizeology MD, Sarah Burns, was interviewed for this piece on…
Inspiration and Advice
Build-A-Bear promotion leaves a furry taste in the mouth
I don’t know about Build-A-Bear, what about build a bad reputation for customer service, because that’s exactly what the well-known toy store did last week…
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World Cup’s fine print: how big brands take advantage of victory (and defeat)
You’ll need to read Spanish for this one, but if you don’t, our Chief Prizeologist, Sarah Burns, told ICON (the magazine of Spain’s largest newspaper EL PAÍS),…
Inspiration and Advice
World Cup goals and promotional risk
The nation may have breathed a collective sigh of disappointment when the England team was finally knocked out of the World Cup, losing in the semi-final to…
News
Has World Cup fever prompted brands to make promises they can’t keep?
Prizeology’s founder and MD, Sarah Burns, was interviewed for a piece in Elite Business Magazine on World Cup promotions and talked about the importance of…