Inspiration and Advice
Christmas promotions
I’ve already started my Christmas shopping, and although technically I don’t need any, this weekend I bought some sparkly new decorations for my tree. In my…
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Research and Insights
Oh Louise Thompson – when will you learn?
As you may know, I have a minor obsession with reality TV star and influencer Louise Thompson and her apparent inability to disclose to her followers that she…
Scam busting
This WhatsApp scam could cost-a you
Costa Coffee has been in the business pages of the papers recently, because Whitbread has sold the café chain to Coca-Cola, but what I’d like to draw your…
Research and Insights
CMA investigates influencers
I was mightily cheered to see that the Competition and Markets Authority (CMA) has just launched an investigation into influencer disclosure. As you may be…
Research and Insights
Do competitions need closing dates?
All good things must come to an end – even Love Island – but not, apparently, the competitions promoted on the I Can Have It website. I say this, because the…
Research and Insights
Jeez Louise – brand bears the brunt of influencer blunder
I like Louise Thompson. You know, she of Made In Chelsea (she came fourth in series 2 of The Jump as well). Yes, she’s had her issues with anxiety and…